Monetise
Your surfaces, packaged as inventory.
Advertisers only see the placements you release. Set floor prices, frequency caps and exclusivity per surface.
Placements released
6
of 9 available
Blended fill rate
68%
+6 pts MoM
Effective CPM
₹264
vs ₹210 floor
Yield (MTD)
₹42.6L
revenue share
Placement inventory6 surfaces
| Placement | Surface | Performance | Floor | Frequency cap | Fill | Status |
|---|---|---|---|---|---|---|
| Homepage Hero | Homepage | 4.2% CTR | ₹340 CPM | 1 / user / day | 92% | Open |
| Sponsored Offers | For You | 2.8% CTR | ₹180 CPM | 3 / user / day | 74% | Open |
| Travel Category | Travel | 3.1% CTR | ₹150 CPM | 2 / user / day | 66% | Open |
| Post Booking | Post-purchase | 6.7% CTR | ₹520 CPM | 1 / journey | 81% | Open |
| E-voucher Shelf | Rewards | 8.4% conv. | ₹90 CPA | No cap | 61% | Open |
| Nearby Offers | Nearby | 3.9% CTR | ₹120 CPM | 4 / user / day | 38% | Under-filled |
Fill rate by surfacelast 30 days
Homepage Hero92%
Sponsored Offers74%
Travel Category66%
Post Booking81%
E-voucher Shelf61%
Nearby Offers38%
Category controlsbrand safety
- Blocked categoriesGambling, Tobacco, Crypto, Lending
- Competitor exclusionsOther card issuers, wallets
- Approved verticalsFashion, Travel, Electronics, Grocery, Dining
- Creative reviewMandatory for hero and post-booking
- Exclusivity windowsHero: single advertiser per day