Admin · LR
Operations, marketing and finance.
The LR control room. Onboard advertisers, curate the creative and offer template library, and keep platform fees, communication credits and reconciliation clean.
Platform subscription
₹18,40,000
12 advertisers · quarterly
Communication credits sold
₹6,25,000
SMS, Email, WhatsApp
Credits consumed
₹4,82,000
77% utilisation
Pending reconciliation
₹1,12,400
3 settlement cycles
Operations — advertiser onboarding4 in pipeline
| Advertiser | Category | KYC | Publishers enabled | Status |
|---|---|---|---|---|
Arjun India MER-1042 | Fashion | Verified | Bank Partner, Airline Partner | Active |
Croma MER-1039 | Electronics | Verified | Telco Partner | Active |
Blue Tokai MER-1051 | F&B | Docs pending | — | Onboarding |
Lenskart MER-1055 | Retail | In review | Bank Partner | Onboarding |
Marketing — template library93 templates
Banner
Storefront hero, shelf, side
Push notification
Title + deeplink
SMS
DLT-registered headers
Email
Responsive, publisher-branded
WhatsApp
Approved utility & marketing
Offer
Discount, cashback, voucher, points
Finance — controls
Platform fee is subscription based per advertiser licence. Communication credits are prepaid and metered per channel. Every campaign debit lands in the settlement cycle for the relevant publisher.
- —Licence & entitlement management per advertiser
- —Communication credit issuance and top-ups
- —Escrow release on verified conversion
- —Publisher revenue share and LR platform fee split
- —Monthly reconciliation against publisher ledgers