Analytics
What did your campaign achieve?
Campaign CMP-4821 · Monsoon Dining Boost · Bank Partner · 01 Sep → 30 Sep
Reach
1.2M
customers
Engagement
42K
clicks · 3.4% CTR
Conversion
5,420
purchases
Sales
₹38.4L
attributed
ROAS
7.6X
vs 4.0X target
Incremental impacttest vs control
Customers exposed to your campaign spent 18% more than comparable customers who were not exposed.
Matched control of 240K customers · 95% confidence
New to brand
3,240
Incremental sales
₹6.9L
Audience distribution
Share of total reach
- Food Enthusiasts28%
- Frequent Travelers22%
- Healthcare Focused18%
- Luxury Shoppers16%
- Entertainment Users16%
Placement performanceby engagement
E-voucher shelf8.4% conv.
Post booking6.7% CTR
Homepage hero4.2% CTR
Sponsored card2.8% CTR
Redemption
8,420
offers redeemed · 62% of issued
Share of wallet
+4.1 pts
within dining category
Repeat purchase
31%
within 30 days of first redemption
4 recommendations readyWe found budget shifts that could lift ROAS by an estimated 1.8X.Open action centre →