Build your audience.

High transaction value across categories.

Frequent domestic and international travel.

High spend in premium categories.

Consistent top-quartile spend on card.

Travel activity within the last 30 days.

Repeat restaurant and delivery spend.

Spend concentrated on Saturdays and Sundays.

Elevated spend in the first week of each month.

Transactions between 9 pm and 2 am.

Redeem offers and codes regularly.

Respond strongly to price-led promotions.

International website and travel spend.

Seasonal spikes around festivals and gifting.

Transact exclusively on web and app.

In-store spend at partner outlets.

Shop both online and in store.

Movies, streaming and events spend.

No prior transaction with your brand.