Campaigns
Everything you have in market.
Statuses mirror the publisher governance flow. A campaign only goes live once the publisher has approved audience, creative, offer and schedule.
| Campaign | Publisher | Objective | Audience | Budget | Period | Reach | ROAS | Status |
|---|---|---|---|---|---|---|---|---|
Weekend Getaway CMP-4833 | Bank Partner | Engage | Weekend Shoppers | ₹3,40,000 | 10 Oct → 24 Oct | — | — | Submitted |
Beauty Bestsellers CMP-4832 | Bank Partner | Convert | Beauty Spenders | ₹2,60,000 | 14 Oct → 28 Oct | — | — | Changes Required |
Winback: Lapsed 90 days CMP-4815 | Bank Partner | Winback | Inactive 90 days | ₹2,80,000 | 12 Sep → 12 Oct | — | — | Changes Required |
Campaign lifecycle
Draft→Submitted→Under Review→Changes Required→Approved→Scheduled→Live→Completed
Maker-checker governance: you submit, the publisher independently reviews. Rejections come back as “Changes Required” with reviewer notes attached to the exact step that needs editing.