Understand
Advertisers see cohorts. You see the customer.
Your base stays inside your micro-firewalled data mart. Advertisers target semantic headers and cohort sizes only.
Data summary — your basePublisher
Customers on platform
4.2M
Consented
3.44M · 82%
Active cohorts exposed
36
Advertisers enabled
12
Campaigns served (MTD)
18
Incremental spend on portal
₹6.4Cr
Cohorts exposed to advertisers36 active
| Cohort | Size | Derived from | Demand |
|---|---|---|---|
| High Value Customers | 1.2M | Spend band + tenure | 6 advertisers |
| Luxury Shoppers | 380K | MCC affinity | 3 advertisers |
| Frequent Travellers | 620K | Travel MCC frequency | 4 advertisers |
| New to Category | 910K | Zero prior spend in MCC | 5 advertisers |
| Lapsed 90 days | 540K | Recency decay | 2 advertisers |
Semantic headers sharedno raw fields
| Header | Type | Grain | PII treatment |
|---|---|---|---|
| monthly_spend_band | Derived | Cohort | Stripped |
| mcc_affinity_top3 | Derived | Cohort | Stripped |
| tier_status | Actual | Cohort | Stripped |
| city_cluster | Actual | Cohort | Generalised |
| recency_bucket | Derived | Cohort | Stripped |
| consent_flag | Actual | Row (internal) | Hashed id |
Customer single viewinternal only
A9Consented
Customer #a9f3…c21
Hashed identifier · PII masked
Tier
Premium
Spend band
₹50K–₹1L / month
Top MCCs
Dining, Travel
City cluster
Mumbai metro
Points balance
48,200
Campaigns exposed (30d)
4
Records are never blended with another publisher's base and never leave your environment. Advertiser reporting is aggregated above minimum cohort thresholds.