Compliance
No consent, no delivery.
Consent is evaluated at the channel level at the moment of delivery — not at audience build time. Every decision is logged for audit.
Base on platform
4.2M
credit card customers
Consented
3.44M
82% of base
Suppressed
760K
rules applied live
Last audit
18 Aug
passed · 0 exceptions
Channel consent ledgerlive
| Channel | Legal basis | Opted in | Rate | Status |
|---|---|---|---|---|
| Storefront (in-app) | Logged-in session | 3.44M | 82% | Active |
| Push | Device opt-in | 2.61M | 62% | Active |
| Explicit opt-in | 2.98M | 71% | Active | |
| SMS | DLT + opt-in | 1.82M | 43% | Throttled |
| Explicit opt-in | 1.14M | 27% | Active |
Suppression rulesapplied in order
| Rule | Behaviour | Customers affected |
|---|---|---|
| Do-not-disturb registry | Applied before every send | 1.02M |
| Opt-out in last 90 days | Hard suppression | 184K |
| Fatigue cap breached | Rolling 7-day window | 412K |
| Delinquent / risk flagged | Excluded from offers | 96K |
| Staff & test cohorts | Never exposed | 8K |
Advertisers never receive identifiers. Consent state, suppression and frequency are enforced inside your environment before any creative is rendered.